Edith Klein
www.linkedin.com/in/edithklein 732-618-1578 103 Picadilly Drive, Jackson, NJ edith.elizabeth.klein@gmail.com

Education

Professional Experience

Digital Production Manager, centraljersey.com, Princeton, NJ 1999 Present

  Digital Manager of online products at newspaper website

  Manage all operations for company websites, from concept, design, to implementation

  Manage all client online banner designs and campaigns

  Responsible for design and branding concepts. Involved in crucial market penetration of the brand.

  Manage and grow 20000 email subscriber list and assign email blasts and newsletters

  Managed daily IT support to employees and external customers and vendors while IT Director on absence

  Vendor recommendations and collaborations with new partnerships

  Lead project manager on streamlining web processes ranging from feeds, photos, ads and content

  Managed necessary website expansion to scalable CMS

  Support for all online sales, and management

  Supporting sales staff with online stats, trends, media guides and intranet

  Google Analytics, AdWords, AdSense, GoogleDFP and Statistics reports and Management

  Leader for the online department during upper management absence

GUI Designer tdwaterhouse.com: (Market-Ware Int.), Holmdel, NJ 1998 1999

  Designed online demos of conceptual projects

  Collaborate and design a better user experience for online trading customers

  Team member for decisions on company's direction

Online Design Developer, planetconnect.com, Red Bank, NJ 1996 1998

  Website developer, ranging from design to internally hosting to complete conference network setup

  Logo, slogan and marketing design for web conference themes for AT&T and Lucent

Graphics Designer, stonehousemedia.com, Lawrence, NJ 1996 1996

  Graphics design for a video post production house

  Charts and graphs for medical research for Merck & Co. Inc.

  Presentations for clients such as Pepsi Co. and Mars Co.

Freelancer, Multiple clients in NYC 1996 2001

  ivillage.com Online template layout for prominent web portal

  fusiondesign.com Graphics and template layout with then new CSS implementation: nj.com, elsevier.com

  usace.army.mil Maps, presentations and for US Army Corps of Engineers

  prudential.com Interactive kiosks, marketing materials

Additional Experience

  Managed several prominent restaurants in Upper West Sides & West Village, NYC, 1989 -1996

  Owner of a private, interior hard wood floor improvement & installation company, 1994-1995

Skills

 

Web and Social Media Management Details

Creative, results-driven marketing content innovator with vast experience in online publishing, content management, CMS implementation & management and multichannel marketing campaigns to increase customer acquisition, retention and sales.


Specialties: SEO/SEM, Content Management & CMS, Online Publishing & Social Media, Customer Acquisition & Retention, Project Planning & Management, Traffic / Campaign Metrics & ROI, Email Marketing, Account Management, Creative Direction & Graphic Design, Event Coordination


Google:

Google Analytics: Measure and monitor web traffic
Google Surveys: Implemented on site mo monetize content
Google AdSense: publish web ads to Google network
Google DFP: Run GeoTargeted ads on our website


Facebook:
Monitor and post content to Facebook account
Mange 11 Pages under main Facebook account for each paper.
Streamline RSS posting and automation.


Twitter:

Monitor and maintain 11 Twitter accounts
Implement automation and integration with Facebook and website

Newspaper CMS:
Oversee daily news posting, calendar, business listings, classified as.
Monitor system


Design:
Design website and web ads for clients. Work Directly with clients on to create best possible ads, based off the print ads, or sand alone campaigns.


Email Marketing
:
Manage email campaigns to a lit of $17,000 subscribers.
Create and push campaigns with above industry standard Open Rate.