Digital Production Manager, centraljersey.c, Princeton, NJ 1999 – Present
§ Digital Manager of online products at newspaper website
§ Manage all operations for company websites, from concept, design, to implementation
§ Manage all client online banner designs and campaigns
§ Responsible for design and branding concepts. Involved in crucial market penetration of the brand.
§ Manage and grow 20000 email subscriber list and assign email blasts and newsletters
§ Managed daily IT support to employees and external customers and vendors while IT Director on absence
§ Vendor recommendations and collaborations with new partnerships
§ Lead project manager on streamlining web processes ranging from feeds, photos, ads and content
§ Managed necessary website expansion to scalable CMS
§ Support for all online sales, and management
§ Supporting sales staff with online stats, trends, media guides and intranet
§ Google Analytics, AdWords, AdSense, GoogleDFP and Statistics reports and Management
§ Leader for the online department during upper management absence
GUI Designer tdwaterhouse.com (Market-Ware Int.), Holmdel, NJ 1998 – 1999
§ Designed online demos of conceptual projects
§ Collaborate and design a better user experience for online trading customers
§ Team member for decisions on company's direction
Online Design Developer, planetconnect.com Red Bank, NJ 1996 – 1998
§ Website developer, ranging from design to internally hosting to complete conference network setup
§ Logo, slogan and marketing design for web conference themes for AT&T and Lucent
Graphics Designer, stonehousemedia.com Lawrence, NJ 1996 – 1996
§ Graphics design for a video post production house
§ Charts and graphs for medical research for Merck & Co. Inc.
§ Presentations for clients such as Pepsi Co. and Mars Co.
Freelancer, 1996 – 2001
§ ivillage.com – Online template layout for prominent web portal
§ usace.army.mil – Maps, presentations and for US Army Corps of Engineers
§ prudential.com– Interactive kiosks, marketing materials
§ Managed several prominent restaurants in Upper West Sides & West Village, NYC, 1989 -1996
§ Owner of a private, interior hard wood floor improvement & installation company, 1994-1995
Web and Social Media Management Details
Creative, results-driven marketing content innovator with vast experience in online publishing, content management, CMS implementation & management and multichannel marketing campaigns to increase customer acquisition, retention and sales.
Specialties: SEO/SEM, Content Management & CMS, Online Publishing & Social Media, Customer Acquisition & Retention, Project Planning & Management, Traffic / Campaign Metrics & ROI, Email Marketing, Account Management, Creative Direction & Graphic Design, Event Coordination
Google Analytics: Measure and monitor web traffic
Google Surveys: Implemented on site mo monetize content
Google AdSense: publish web ads to Google network
Google DFP: Run GeoTargeted ads on our website
Monitor and post content to Facebook account
Mange 11 Pages under main Facebook account for each paper.
Streamline RSS posting and automation.
Monitor and maintain 11 Twitter accounts
Implement automation and integration with Facebook and website
Oversee daily news posting, calendar, business listings, classified as.
Design website and web ads for clients. Work Directly with clients on to create best possible ads, based off the print ads, or sand alone campaigns.
Manage email campaigns to a lit of $17,000 subscribers.
Create and push campaigns with above industry standard Open Rate.